With a firm belief in their country and the region's growth potential, the late Khalil Talhouni and Chairman of the Board Sabih Masri, along with a group of independent investors, local banks, and investment companies, founded Zara Investment (Holding) Co. Ltd. in 1994 with one clear goal: to provide tourists with a network of first class hotels and services throughout the Kingdom.
Zara has firmly established itself as the linchpin of Jordan's tourism industry with its network of 5-star hotels and resorts that perfectly complement Jordan's sites and attractions.